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Criteria that Constitute a Good Logo Identity.
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1. Memorability: Will potential consumers remember your name? Is your mark distinctive and unique? What does it's appearance and style represent about your company or image?
2. Livability: Will it be around 10, 20,30 years or longer? Are the styles, fonts, or colors tied to a specific fad or decade?
3. Usability: Can the Identity by implemented in all media? Does the Identity have the same visual strength in one color or two color as it does in full color? Can it be reduced to the size of a dime for advertisement? Yet blown up to the size of a weather balloon for storage tank? Without losing any quality?
4. Propriety: is it professional? Does it properly address the goals and aspiration of the entity?

Miscellaneous Resources

Business, Graphic Design, and SEO Optimation Websites:

• Santa Clara County Green Business Program
• Amazon
• Yale Style Manual
• Web Designer Directory
• Business Referral
• Link Exchange
• Spilled Ink: Free Classified Ads
• Google Web Site Traffic Analytics
• Google Webmaster Central
• Google Keyword Trends
• Google Keyword Insight for Search
• Google Keyword Idea Tool
• Website Magazine: Blogging for Profit
• Website Magazie: Top 50 Web Rankings: Affiliate Networks
• Website Magazine: Choosing the Best Web Content Management System
• Mike Caplan Real Estate - Los Gatos, California
  

More about Terence Curtis
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